Liz Wade

Simplifier Strategist Software Storyteller

SOFTWARE SOLUTIONS

  • Problem

    There are many fairly sedentary people who know they ought to walk more but never quite get round to it.

    Solution: SOFA TO STRIDER

    A mobile-first app that overcomes common hurdles by showing you when, where and why to walk.

  • Problem

    Our teammate Alistair has had his Seat Ibiza for 4 years and he still doesn't know how to turn the fog lights on.

    Solution: MY MECHANIC

    A RAG chatbot that applies the power of ChatGPT to Alistair's car manual, giving friendly, correct, sourced answers without hallucinations.

  • Problem

    A job I was interested in wanted someone who had built things with Flask.

    Solution: FLASK IN FIVE HOURS

    Prove I could get to grips with a new framework in less than a day.

AI KNOWLEDGE

  • Problem

    Most scheduling problems are NP-complete, so cannot be solved by any known polymomial-time algorithms.

    Solution: EVOLUTIONARY AI

    In 2014, I designed and built this genetic algorithm from scratch that outperformed a hill-climbing algorithm.

  • Problem

    It was 2018, and computers were still pretty bad at understanding the content of pictures.

    Solution: MACHINE LEARNING CLASSIFIER

    Using transfer learning, I built and trained a new AI to successfully classify flower images by species.

  • Problem

    Companies need to know who their best customers are so they can target their most lucrative prospects.

    Solution: SEGMENTATION

    I cleaned, scaled, vectorized, and clustered population data then compared it to client data to inform the marketing strategy.

TECHNICAL STORYTELLING

  • Problem

    IBM has been responsible for some of technology's biggest breakthroughs, but newer companies were getting the limelight.

    Solution: "A LEADING BRAND, A LASTING BRAND"

    I wrote this award-winning paper, which saw IBM crowned one of the five most effective brands in the world.

  • Problem

    Developers who are used to Javascript sometimes resent the time it can take to meet Typescript's requirements.

    Solution: "WHY WE HAVE TYPESCRIPT" SONG

    I wrote and recorded this song and video to remind people why the effort is worth it.